Today’s Focus: 10 Essential Questions for Every Designer

Welcome to another Wednesday edition of “Sales for Introverts.” Today, we are delving into 10 crucial questions that you can answer to solve a lot of problems in your business. Think of these questions as your go-to content generator that can be used across various platforms and purposes.

1. How did you get started or interested in interior design?

Everyone loves a good origin story. Sharing how you ventured into interior design offers your clients insight into your journey and passion. It’s a great way for them to get to know you and see if there’s common ground or a shared vision.

2. What’s one element you incorporate in every project?

Discussing one key element that you always include in your designs can help clients understand your unique style and design philosophy. It can become a part of your brand identity, something that makes you stand out.

3. Talk about a favorite project of yours and why it was your favorite.

Share stories about your favorite projects. This showcases your work and gives potential clients an idea of the kind of projects you love and excel at. Whether it’s the freedom a client gave you, an unlimited budget, or a unique challenge, your enthusiasm can inspire and attract like-minded clients.

4. What’s something you wish you knew sooner in your career?

Discuss lessons learned and hindsight wisdom. This is valuable content for aspiring designers and shows prospective clients that you’ve grown and learned throughout your career.

5. Describe a situation where the original design called for one detail, but as you gathered more information, another detail ultimately got installed.

This question helps set client expectations and educates them on the flexible nature of design. It teaches them that change is a part of the process and that your adaptability is an asset.

6. Where do you get your inspiration from?

Inspiration is a big part of creative professions. Sharing your sources of inspiration, whether it’s nature, your travels, or personal experiences, adds depth to your design narrative and helps clients connect with your creative process.

7. How do you help clients work through the process of culling the information to create a cohesive design presentation?

This reveals your workflow and organizational skills. Explain how you synthesize client preferences and project needs into a coherent and aesthetically pleasing design.

8. What’s one way you help clients craft their vision?

Provide insights into your collaborative process. Whether it’s through vision boards, mood boards, or client consultations, sharing your methods helps clients understand how you’ll work together to bring their vision to life.

9. What is a design pet peeve of yours?

This humanizes you and highlights your professional standards. Sharing pet peeves, like hanging art too high, educates clients on best practices and underscores your attention to detail.

10. Talk about a situation where a client said, “I would have never thought of that idea or detail or material, but your suggestion really helped elevate the space or the function or the idea or the mood.”

These anecdotes showcase your expertise and creativity. Clients get a better sense of the unexpected value and unique solutions you can bring to a project.

Creating Content and Connecting with Clients

Your task now is to start answering these questions. Whether you choose to write them out, record them in an interview style, or any other method that suits you, the goal is to use these answers as the foundation for your blog posts, social media content, newsletters, and more.

You can transcribe spoken answers using a service like Temi to make the process smoother. And remember, content creation is not meant to stress you out—it should be an effortless way to share your expertise and connect with your audience.

Thank you so much for joining me for another week of “Sales for Introverts” . Don’t forget to check out my podcast, “Six Figure Designer,” for more episodes and to sign up for the free “Sales for Introverts” webinar. Also click here to keep up with my other blog posts.

I appreciate each one of you being here, and I look forward to seeing you next Wednesday at noon Eastern. Until then, have a great week and take care!

-Pam