Magnetic Marketing: Attracting the Best Clients and Growing Your Design Business
I recently had the pleasure of joining the amazing Rebecca Hay on her podcast “Relilient by Design”, where we dove deep into the world of marketing and how it can transform your interior design business. Rebecca, who shares my love for marketing, invited me to discuss the power of magnetic marketing, which can truly attract the best clients and help you grow your business.
One key aspect we explored during our conversation was the importance of finding and meeting your ideal clients where they are at. It’s not enough to simply advertise your services and hope for the best. To truly connect with your target audience, you need to understand their needs, desires, and pain points. By doing so, you can tailor your marketing efforts to resonate with them on a deeper level.
Showcase Your Personality
As an interior designer, I’ve always believed in the power of showcasing my genuine personality to connect with clients. Clients are not just looking for a beautifully designed space; they are looking for someone they can trust and feel comfortable with. By being authentic and true to myself, I’ve been able to build strong connections with my clients, which has led to long-term relationships and repeat business.
How the Space Improves the Clients Lives
During our conversation, I couldn’t help but notice how many designers focus solely on the physical transformation of a space, without emphasizing how it improves the lives of their clients. This is a missed opportunity! Clients want to know not only what you did, but more importantly, why you did it and how it solved their problems. By shifting the focus from just the end result to the journey and the impact it had on the clients’ lives, you can create a deeper emotional connection and differentiate yourself from the competition.
I also had the chance to discuss my book, “Elevate! How to Take Your Design Business from the Basement to the Penthouse!” During our conversation, I emphasized the importance of recognizing your own value as a designer. You are better, further along, and have accomplished more than you give yourself credit for. Take a moment to reflect on your journey and appreciate how far you’ve come. By embracing your worth, you can confidently promote your business and attract the right clients who truly appreciate your unique talents.
I want to express my gratitude to the Rebecca for inviting me to share my thoughts and experiences. It was an absolute pleasure to be part of such an insightful conversation. Thank you for providing a platform where we can discuss and delve into the world of marketing and its impact on the design industry. Listen to the full episode here. Tune into my podcast on iTunes here or on my website and keep up with my other blog posts.