Publish November 30, 2023
Is This Thing On? Taking Your Design Business to the Next Level
podcast mic

The Six Figure Designer Podcast

Are you feeling like you’re spinning all the plates in your design business and at any moment, they could all come crashing down? Do you yearn to break through the five-figure ceiling and turn your design business into a lucrative venture? Welcome to the “Six Figure Designer Podcast,” where we’ll explore the techniques you need to pay yourself, attract great clients, and reach those six-figure milestones.

Why Another Podcast?

You might wonder if the design industry truly needs another podcast, and the answer is a resounding yes. The design world is evolving rapidly, and as professionals, we must adapt to these changes. In this podcast, we’ll discuss how to make marketing in the design industry more accessible and effective.

Meet Me

Before we dive deeper, let me introduce myself. I’m a seasoned designer with over 30 years of experience, based in Naples, Florida. My career began in commercial design, and I later transitioned into a blend of commercial and residential design. My journey towards better marketing started with a pivotal moment at a marketing event, where I made a game-changing investment in Magnetic Marketing.

The Magnetic Shift in Perspective

Investing in Magnetic Marketing marked a significant shift in how I approached my business. It taught me the power of concentrated marketing efforts and understanding our customers’ needs. This shift would eventually lead me to explore coaching and changing the trajectory of my career.

Exploring New Avenues: Coaching and Mastermind

Joining a mastermind group, consisting of diverse business owners, provided me with valuable insights from outside our industry. This diverse perspective proved invaluable as I embarked on my journey into coaching. My philosophy as a coach mirrors my approach as a designer: building strong rapport and connections.

Simplified Marketing for Designers

Marketing can often feel overwhelming, but it doesn’t have to be. Just as Scott Houston simplified piano learning with “Piano in a Flash,” we can simplify marketing for designers. Our aim is to provide designers with practical, non-sleazy marketing strategies that resonate with their ideal clients.

The Design Industry at a Crossroads

Our industry stands at a crossroads, shaped by the internet, heightened competition, and internal self-doubts. We often prioritize pleasing clients over our own well-being, leading to stress and imposter syndrome. However, this doesn’t have to be our reality. We can set boundaries and build profitable, fulfilling businesses.

What to Expect from the Podcast

The “Six Figure Designer Podcast” will cover a wide range of topics, including marketing to affluent clients, embracing the importance of making money, leveraging humor in your business, building confidence in front of the camera, and more. Each episode will be concise, aiming for 30 minutes or less, ensuring actionable takeaways.

Your Input Matters

We welcome your suggestions for podcast topics. If there are specific subjects you’d like us to cover, please feel free to email me at Pam@ PamelaDurkin.com

Elevate Your Design Business

The “Six Figure Designer Podcast” is here to help you navigate the evolving design industry, market your business effectively, and ultimately achieve your goals. It’s time to view your business through a new lens, differentiate yourself, and embrace what makes you unique as a designer. Let’s embark on this journey together as we aim to elevate your design business to new heights. Thank you for joining us, and stay tuned for more insightful episodes.

Go listen to my podcast on my website at https://pamela-durkin.com/podcast/ or on iTunes here and keep up with my other blog posts.

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