Publish July 19, 2023
Leveraging Your Network to Build Your Design Firm: Appearance on the Profit is a Choice Podcast
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Hello everyone,

Recently, I had the immense pleasure of participating in a very insightful podcast called “Profit is a Choice” hosted by the incredible Michele Williams. We dove into discussing how in today’s world, empowered entrepreneurs are taking ownership of their company’s financial health, reducing stress, and unleashing creativity. I would love to share some key highlights of our conversation and lessons learned throughout my journey in the high-end design business.

Networking and Impression Management

In our conversation, one of the pivotal topics we discussed was the power of networking. Over the years, I’ve realized that networking is vital for attracting ideal clients and making a lasting impression from the get-go.

I recalled my entry into the interior design world over thirty years ago. I had an opportunity to work in both commercial and residential spaces. But the best part was my growing appreciation for interior design, which beautifully marries technical and artistic abilities. Trust me even when things seem bleak, those early challenges and experiences shape how you navigate future opportunities.

Starting a Design Business

Starting my own design business was not a well-planned event. After having my first child, I felt consumed by my work’s unfulfilling nature and overwhelming stress. It was this situation that nudged me to take charge, to go on my own. Despite the initial challenges of attracting business, surviving the stress, and ensuring profitability, I was driven by the prospect of carving my own path, directing my narrative.

Finding My Ideal Client

Moving to Florida opened a new chapter in my career, a time to redefine my ideal client. The client base in Florida was strikingly different from New York City. It was more affluent, more seasonal, and most importantly, it offered a completely varied aesthetic and project scope.

By this time, I had learned some valuable lessons about whom I wanted to work with and how I could attract them most efficiently. I started to partner up with builders, realtors, and vendors, realizing the immense value in these professional relationships.

Learning the Value of Time

The podcast discussion reminded me of another profound lesson I had learned – understanding the value of time. Efficiency and effective time management have become critical to me. Investing time in strategic partnerships has yielded far-reaching benefits, extending my business reach and adding to the profitability quotient.

Just remember, your business is where your heart is. Find that special client, that perfect project that makes your work worthwhile.

Final Thoughts

Each interaction, each project, each opportunity is a learning experience. I am grateful for being a part of the Profit is a Choice Podcast and for the chance to share my journey with all of you. Listen to the full episode here. Tune into my podcast on iTunes here or on my website and keep up with my other blog posts. If you’re an entrepreneur trying to make it out there, remember your worth. Use your time, make those connections, and most importantly, aim for that right fit of a client.

Your path to profitability is waiting. Discover it, embrace it, and make it work for you.