Publish December 2, 2023
Mastering Short-Format Videos: Tips for Interior Designers – Designer Discussions Podcast
phone video

Mastering Short-Format Videos: Tips for Interior Designers

Hey there, today I want to dive into a topic that’s been buzzing in the world of interior design—short-format videos. You might have heard about platforms like Instagram Reels and TikTok, but have you explored how these bite-sized videos can work wonders for your interior design business? Well, let’s chat about it!

The Power of Storytelling

“Storytelling is the heart and soul of compelling content.”

So, here’s the deal: Storytelling is at the heart and soul of compelling content. It’s not just about showing off your latest project; it’s about sharing the story behind it. As I mentioned in a recent podcast, it’s not enough to merely report what you did. It’s essential to explain why specific design choices were made. Share the inspiration, the thought process, and the emotions that guided your decisions. When you add storytelling to your short-format videos, you make your content more engaging and relatable.

Keep It Short and Sweet

“In short-format videos, less is often more.”

Now, let’s talk about brevity. When creating short-format videos, less is often more. You have a limited amount of time to capture your audience’s attention, so it’s crucial to get to the point quickly. As I mentioned in the podcast, keeping your content concise is key. Instead of overwhelming your viewers with an avalanche of information, pick one key aspect of your design project to highlight. Whether it’s a unique piece of furniture, a color palette, or a special design element, focusing on one thing allows your audience to absorb and appreciate the details. Short and focused videos are more likely to leave a lasting impression.

Be Yourself—Imperfections and All

“Authenticity is your greatest asset in short-format videos.”

Now, let’s talk authenticity. Authenticity is your greatest asset when it comes to short-format videos. Don’t be afraid to let your true personality and passion for design shine through. In the podcast, I stressed the importance of being yourself and embracing your imperfections. Share personal anecdotes, insights, and even the occasional blooper. When your audience sees the real, imperfect, and relatable side of you, they’re more likely to connect with your content on a personal level.

Learn from the Experts: Insights from Maria Martin

In that recent podcast, I had a chat with Maria Martin, another experienced interior designer. We shared our experiences and tips for mastering short-format videos. Maria highlighted the importance of experimentation and enjoying the process. She encouraged designers to measure their results and pay attention to what resonates with their unique audience.

As for me, I stressed the significance of actively curating your audience. Instead of passively waiting for followers, engage with your ideal clients and tailor your content to their interests and questions. Both Maria and I highlighted the potential of short-format videos in conveying personal stories, design philosophy, and relatable content.

Unlocking the Potential of Short-Format Videos

Short-format videos on platforms like Reels and TikTok offer incredible potential for interior designers. By mastering the art of storytelling, keeping your content concise, and embracing authenticity, you can create engaging videos that captivate your audience and help grow your brand. As you embark on your short-format video journey, remember the wisdom of experienced designers like me, who remind you that authenticity and storytelling are the keys to success in this evolving digital landscape.

So, pick up your smartphone, hit that record button, and let your design journey unfold one short video at a time. You’ve got this!

If you’re interested in diving deeper into our conversation about short-format video tips for interior designers, make sure to check out the full podcast episode on Designer Discussions. You can listen to it here: Episode 29 – Reels and TikTok: Short-Format Video Tips for Interior Designers.

Tune into my podcast here or on iTunes and keep up with my other blog posts.