Meet Audra, a Successful Design Business Owner

In today’s episode, I am thrilled to introduce you to Audra, a talented interior designer who is currently one of my coaching clients. Audra runs her own residential interior design firm in Florida, just like me. During our conversation, Audra shared her journey, insights, and experiences from the last round of coaching, which I believe will resonate with many aspiring designers.

Audra’s Background

Audra’s background is unique and adds depth to her design expertise. Before venturing into the world of interior design, she worked in the financial services industry as a Vice President at a hedge fund in Manhattan. However, she felt the pull for change and decided to follow her passion for design. Now, Audra specializes in working with busy professionals who desire a stress-free, buttoned-up design experience.

The Power of a Second Career

One of the key takeaways from Audra’s journey is the power of a second career. Many designers, like Audra, have found success in building businesses after pursuing different paths in life. Interestingly, Audra initially felt that her previous career had no bearing on how she could run an interior design business. However, during our coaching sessions, we explored how her previous experiences and skills could be leveraged to elevate her design business.

Scaling and Profitability

After two years in business, Audra had built a strong foundation and a remarkable portfolio. However, she felt stuck when it came to scaling her business and increasing profitability. Despite being incredibly busy, she wasn’t making the profit she desired. This challenge is one that many designers face, and it became the focal point of our coaching journey.

Permission to Make Money

Audra highlighted how our coaching sessions gave her permission to charge what she was truly worth. Like many aspiring designers, she initially felt hesitant to charge higher rates, fearing it might alienate potential clients. Through our conversations, Audra discovered a clear formula for markup pricing that made sense for her business. This formula provided her with the confidence she needed to pursue sustainable profitability.

Business Audit Experience

As a lucky winner of our business audit giveaway, Audra experienced firsthand the power of an external perspective. During our auditing session, we examined every aspect of her business, discussing areas for improvement and aligning her marketing messaging with her target audience. The audit provided Audra with valuable insights and actionable steps to refine her business and attract the right clients.

Join the Challenge

If Audra’s story resonates with you, I invite you to join our upcoming challenge. This challenge is designed to provide you with a condensed but action-packed experience, where you’ll gain clarity, guidance, and actionable strategies to accelerate your design business growth. Whether you’re a new designer or a seasoned professional, this challenge will provide you with the tools you need to thrive. Tune into the full episode on iTunes here or on my website and keep up with my other blog posts.