From good to GREAT, Jennifer’s journey

From good to GREAT, Jennifer’s journey

I had such a great time chatting with Jennifer Smith on the podcast. She lives in Asheville, North Carolina—a place bursting with artistic talent—and has a fascinating story about how she’s integrated art into her design practice. Even without a formal art background,...
Attracting the Affluent Client

Attracting the Affluent Client

How to Capture the Attention and Drive Action for Affluent Clients in Your Interior Design Business Understanding Your Audience To effectively capture the attention of affluent clients, it’s crucial to deeply understand their preferences, ambitions, and needs....
How-When-Why to FIRE a client

How-When-Why to FIRE a client

When It’s Time to Fire a Client: A Guide for Designers Running a design business can often feel like spinning multiple plates, hoping they won’t come crashing down at any moment. However, sometimes we find ourselves in situations where a client...
RICH people are NICE people to work with

RICH people are NICE people to work with

How to Work with Affluent Clients and Enjoy the Process of Design The Myth of Affluent Clients We often have a strange aversion to the idea that people who have money are not nice people. However, this is just a myth that needs debunking. In reality, many affluent...