Hello, friends! Today, we’re diving into handling client rejection, a topic that resonates with many creatives. Imagine this: a potential client loves your work, conversation flows easily, everything seems perfect—and suddenly, they choose another designer. It’s gut-wrenching, but you’re not alone. Many designers have experienced this.

When Everything Seems Perfect—Until It’s Not

Many of us have been in situations where everything seems to be going well, only for it to fall apart. Recently, a client shared her story during a coaching call. She followed her process meticulously, including phone consultations and on-site meetings, but still faced rejection. Although she questioned her abilities and portfolio, the truth is, sometimes it’s not about you.

You’re Not Alone

This sting of rejection is common. Many designers start questioning their skills. However, it’s crucial to remember that your processes and boundaries are in place for a reason: to weed out non-committed clients.

Understanding Your Process and Sticking to It

When you follow your established process, you’re ensuring consistency and setting boundaries. My client’s process included several steps—a phone call, an on-site meeting, and finally, a proposal. This process is about prequalifying clients, jettisoning those who may not be a good fit.

Takeaways from Client Rejection

1. Prequalify like a Pro: Red flags during initial calls save you time and energy.
2. Stick to Your Boundaries: Don’t waver on key processes like paid consultations; it ensures commitment.
3. Reflect, Don’t Ruminate: Evaluate what went wrong and what went right. Often, the rejection has more to do with external factors than your skillset.

Multiple Conversations for Better Understanding

Multiple interactions provide a clearer picture of client needs, similar to repeated questions in hospital visits that yield evolving answers. It’s crucial for better project understanding.

When Following the Process Isn’t Enough

Rejection can still happen despite following a robust process. My client’s rejection wasn’t a reflection of her abilities but likely due to factors like client budget constraints or internal disagreements. Understanding this can ease the sting.

The Importance of Non-Negotiables

Define your non-negotiables when you’re not emotionally involved. Offering more than you’re comfortable with to secure a project undermines your worth. Know your value and stick to it.

Why Some Jobs Are Not Meant to Be

Sometimes, rejection is a blessing. Projects that aren’t right for you can drain your energy and passion. For instance, my client considered offering a free consultation to save the job, undermining her process and devaluing her work. Maintaining standards opens doors to better opportunities.

Moving Forward: Confidence is Key

Confidence in your process translates into client trust. Believing in your methods helps you secure projects that align with your values and standards.

Rejection is a part of the journey towards finding the right clients. It’s a learning experience that refines your process and helps you attract clients who appreciate your value. If you want to improve your sales process, join my free “Sales for Introverts” webinar on the 25th of this month. We’ll cover strategies to close more deals confidently.

Remember, you’re not alone. Embrace rejection, refine your process, and level up. Your dream clients are out there, and with perseverance, you’ll find them.

Listen to the full episode here and make sure to keep up with my other blog posts!