Renovations have a funny way of testing every decision you thought you had already made. You start with a vision. Then the estimates arrive. The selections multiply. The contractor needs answers. The wish list gets longer. Suddenly, you are standing in the middle of...
If your business is not getting the quality or quantity of projects you want, the answer is usually not “post more on Instagram” or “wait for referrals to pick up.” That is not a marketing plan. That is hoping with Wi-Fi. A successful marketing plan gives your...
Affluent clients are not hiding. They are going to events, supporting causes, meeting friends for wine, playing golf, attending fundraisers, renovating homes, traveling well, serving on boards, and asking trusted people who they should hire. The real question is not,...
Interior designers do not usually have a lack of things to do. They have a lack of protected time to do the things that actually move the business forward. There is always another email to answer, another client question, another vendor follow-up, another install...