If you had told me that bringing home a puppy would make me rethink the way I approach business, I probably would have laughed. Then Apollo arrived. A tiny Italian Greyhound came into our house, and suddenly I was thinking about feeding schedules, house training,...
Some projects look perfect on paper and still have no business on your calendar. If you are an interior designer who has ever felt torn between a big opportunity and a bad gut feeling, this is for you. The project may be large. The referral source may be solid. The...
Interior designers are surrounded by inspiration. We can find beautiful rooms, fresh product introductions, impressive installations, and polished project photography every time we open our phones. Inspiration is everywhere. But inspiration will not tell you whether...
There is a point in the year when even smart, capable designers look up and realize the business has gotten noisy again. The calendar is full. The inbox is active. Projects are moving. But the structure that was supposed to protect your time, profit, and peace has...
Stop saying yes to every opportunity and start attracting the right ones. If your referral stream is keeping you busy but not building a stronger business, it is time to look at quality, not just quantity. Interior designers love to say they want more referrals. I get...
If you are quoting design fees too soon, you are probably making the project look simpler than it is, pricing before you understand the real scope, and setting yourself up to work harder for less. That is not a proposal problem. It is a positioning problem. Interior...
If you are an interior designer who freezes before sending a proposal because you are worried a client will say you are too expensive, you are not alone. But let’s be honest. That fear is expensive. It leads to smaller fees, weaker boundaries, overexplaining, rushed...
If you are tired of waiting for the right projects to somehow appear in your inbox, this is the shift you need. In an interior design business, the best opportunities rarely come from passively hoping people remember you. They come from intentionally creating access...
If you are showing up online, posting projects, networking, and still not attracting the kind of inquiries that justify stronger fees, the issue may not be effort. It may be visibility without clarity. A lot of designers assume they need more exposure. More posts....
If you have ever sent a proposal and immediately felt your stomach drop, you are in good company. You know the feeling. You finally put the number together. You know the project needs real design leadership. You know the hours, decisions, communication, sourcing,...