It is one of the most important marketing questions a designer can ask: Are you in the right place? Not just physically. Not just online. Not just on whatever social media platform everyone is talking about this week. Are you showing up where your best clients,...
There is a big difference between telling people what happened and telling a story they remember. Most business owners do plenty of reporting. They say the project went well. They say the client loved it. They say the room turned out beautifully. That may be true, but...
Success is not a straight road. Anyone who tells you otherwise is either not paying attention or not telling the truth. There are wins. There are setbacks. There are seasons when everything clicks and seasons when you wonder what in the world you are doing wrong. That...
In design, the finished room is only part of the reason people pay attention. The story behind the room is what makes people care. That is true for potential clients. It is true for referral partners. It is true for editors, podcast hosts, television producers, and...
Being a guest on Camille Finan’s Remodel Your Life podcast was one of those conversations that felt both practical and deeply personal. Camille is a female cabinet maker and kitchen designer in California, and she is passionate about the same thing I am passionate...
Being a guest on the EntreArchitect podcast with Mark R. LePage gave me the chance to talk about something I care deeply about: helping design professionals build businesses that feel more intentional, more profitable, and more aligned with the work they are truly...
Being invited onto Gail M. Davis’s Design Perspectives podcast was a wonderful opportunity to talk about the part of design that does not always make it into the glossy photos: the decisions, the relationships, the communication, the business judgment, and the...
There is a point in every design business where talent is not the issue. You can have the portfolio. You can have the eye. You can have the experience, the credentials, the vendor relationships, and the client process. But if the right people do not know who you are,...
Attracting Ideal Clients For Interior Designers Attracting ideal clients for interior designers is not about getting more inquiries from anyone who needs help with a room. It is about becoming clear enough, selective enough, and memorable enough that the right people...