by Sean Durkin | Sep 11, 2025 | Marketing By Design
If you are an interior designer wondering whether conferences, industry events, chapter meetings, or in-person gatherings are really worth your time, here is the short answer: yes, they are. The right gatherings help you build stronger referral relationships, sharpen...
by Sean Durkin | Sep 11, 2025 | Marketing By Design
If you run a small design business, connection is not a nice extra. It is a business asset. That was one of the clearest takeaways from my conversation with ASID CEO Khoi Vo. We talked about what small firms are up against, why so many designers feel isolated, and...
by Sean Durkin | Sep 11, 2025 | Marketing By Design
If you are an interior designer who feels stretched thin, overcommitted, and frustrated that your calendar is full but your profit does not reflect it, here is the direct answer: saying no to the wrong projects is often one of the fastest ways to make your business...
by Sean Durkin | Aug 26, 2025 | Marketing By Design
If your design business feels stuck, it usually is not because you are untalented, lazy, or incapable. More often, it is because you are relying on inconsistent referrals, saying yes to the wrong leads, treating social media like a full business strategy, lacking...
by Sean Durkin | Aug 26, 2025 | Marketing By Design
The short answer: Michele’s business changed when she stopped trying to be everything to everyone and committed to a niche that truly fit her strengths, experience, and goals. That decision sharpened her messaging, improved her confidence, strengthened her pricing,...
