by Sean Durkin | Jun 4, 2025 | Marketing By Design
If you are trying to charge premium prices in a small town, here is the truth: it is absolutely possible. The challenge is not usually the town. It is your positioning, your messaging, your confidence, and how clearly you help people understand the value of what you...
by Sean Durkin | May 19, 2025 | Marketing By Design
The short answer: finding your interior design niche means identifying the type of client, project, life stage, or problem you solve best, then building your messaging around that focus. A niche does not box you in. It makes you easier to understand, easier to refer,...
by Sean Durkin | May 14, 2025 | Marketing By Design
If you want better renovation projects, smoother installs, fewer surprises, and happier clients, contractors want one thing from designers above all else: professionalism they can trust. That means clear communication, complete selections, timely decisions, realistic...
by Sean Durkin | May 9, 2025 | Marketing By Design
If you want to build a stronger interior design business, the biggest lessons are surprisingly consistent. Own your expertise before you feel fully ready. Speak directly to the clients you actually want. Expect the work of growth to feel uncomfortable. Build real...
by Sean Durkin | Apr 29, 2025 | Marketing By Design
Selling in an interior design business is not about being pushy. It is about building trust, asking better questions, following up thoughtfully, and making it easy for the right client or referral partner to say yes. The art of selling is the human side. The science...
