by Sean Durkin | Dec 13, 2023 | Marketing By Design
If you want to work with affluent clients, start by dropping the assumption that wealth automatically makes someone difficult. The best affluent clients are often decisive, respectful, generous, and deeply appreciative of expertise. The key is not simply finding...
by Sean Durkin | Dec 13, 2023 | Marketing By Design
A magnetic interior design business attracts the right clients because it is clear, credible, consistent, and deeply aligned with the designer behind it. It is not built on chasing everyone, posting randomly, or hoping referrals appear. It is built by knowing who you...
by Sean Durkin | Dec 13, 2023 | Marketing By Design
If you are an interior designer wondering how to get better projects without spending all day on marketing, here is the short answer: use 15 focused minutes each day to strengthen the right relationships. Reach out to referral partners, past contacts, vendors,...
by Sean Durkin | Dec 12, 2023 | Marketing By Design
If you are an interior designer waiting for referrals, hoping the phone rings, or assuming your work will speak for itself, here is the direct answer: proactive marketing is how you create a more predictable, profitable, and enjoyable design business. It helps you...
by Sean Durkin | Dec 12, 2023 | Marketing By Design
If your design business feels more reactive than intentional, the problem is often not talent. It is process. A blue sheet is a simple, centralized document that helps interior designers track product details, pricing, ordering information, revisions, and key notes in...
by Sean Durkin | Dec 12, 2023 | Marketing By Design
If your design business feels overwhelming, the fastest way forward is to simplify what you are carrying, get honest about what actually matters, and create structure around your time, boundaries, and decision-making. Overwhelm is rarely just about being busy. More...
