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Steward Of Your Client’s Money: A Better Way To Build Trust In Design

Steward Of Your Client’s Money: A Better Way To Build Trust In Design

by Sean Durkin | Dec 2, 2023 | Marketing By Design

One of the most important shifts an interior designer can make is this: stop thinking like someone who is simply spending a client’s budget and start acting like someone entrusted to protect it. That is what it means to become a steward of your client’s money. When...
Stop Doing $10 Work In Your Design Business

Stop Doing $10 Work In Your Design Business

by Sean Durkin | Nov 30, 2023 | Marketing By Design

If you feel like you are constantly busy but not actually moving your design business forward, the problem may not be your work ethic. It may be the kind of work filling your day. Many interior designers are exhausted because they are doing everything. They are...
Is This Thing On? Taking Your Design Business To The Next Level

Is This Thing On? Taking Your Design Business To The Next Level

by Sean Durkin | Nov 30, 2023 | Marketing By Design

If you have ever felt like you are spinning all the plates in your design business and one wrong move could send them crashing down, you are not alone. Designers are carrying a lot. Client expectations. Vendor issues. Marketing pressure. Pricing decisions. Project...
Being Magenta: How To Market Your Design Business Better

Being Magenta: How To Market Your Design Business Better

by Sean Durkin | Nov 3, 2023 | Marketing By Design

There is a difference between being visible and being memorable. A lot of designers are visible. They post. They email. They network. They update their websites. They try the same marketing ideas everyone else is trying and wonder why the results feel lukewarm. But...
The Mental Game Of Running A Design Business

The Mental Game Of Running A Design Business

by Sean Durkin | Oct 24, 2023 | Marketing By Design

Running a design business is not only a creative challenge. It is a mental game. You need talent, yes. You need good taste, a process, strong relationships, and the ability to deliver beautiful work. But none of that matters much if every setback sends you into a...
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