by Sean Durkin | Feb 23, 2024 | Marketing By Design
If you are building an interior design business and wondering whether it is really possible to become more profitable without becoming more frantic, Audra’s story is worth your attention. Audra is a residential interior designer in Florida who came into the industry...
by Sean Durkin | Jan 24, 2024 | Marketing By Design
If you want a stronger interior design business, build stronger referral sources. That is the short answer. The most reliable growth for many designers does not come from posting more, hoping the algorithm cooperates, or waiting for the right client to magically find...
by Sean Durkin | Jan 23, 2024 | Marketing By Design
If you want to charge a higher design fee, you need more than confidence. You need a clear process, a realistic understanding of scope, the ability to set expectations early, and the discipline to stop underpricing complex work. Designers who consistently command...
by Sean Durkin | Dec 18, 2023 | Marketing By Design
If you want to attract affluent clients, you do not need to look louder, flashier, or more expensive for the sake of appearances. You need to communicate value with clarity, confidence, and consistency. Affluent clients are drawn to designers who understand their...
by Sean Durkin | Dec 17, 2023 | Marketing By Design
If your interior design business feels harder than it should, you are not imagining it. Many talented designers hit a point where they are working constantly, making decisions in isolation, and still not seeing the level of growth, consistency, or profit they know is...