by Sean Durkin | Nov 13, 2023 | Marketing By Design
Gratitude should never feel like an afterthought. In business, especially in a relationship-based business like interior design, the way you say thank you matters. A quick text is better than silence. A handwritten note is better than a generic email. But when someone...
by Sean Durkin | Nov 13, 2023 | Marketing By Design
There are books that give you a few good ideas, and then there are books that make you stop and say, “Oh. That might be me.” The Big Leap by Gay Hendricks is one of those books. It is not just a book about personal growth. It is a book about the invisible ways we hold...
by Sean Durkin | Nov 9, 2023 | Marketing By Design
Almost every design or renovation project starts with a number. Sometimes it is a real number based on drawings, specifications, labor, selections, freight, procurement, contingencies, and experience. Sometimes it is a hopeful number based on what someone wants the...
by Sean Durkin | Nov 7, 2023 | Marketing By Design
If your business is not getting the quality or quantity of projects you want, the answer is usually not “post more on Instagram” or “wait for referrals to pick up.” That is not a marketing plan. That is hoping with Wi-Fi. A successful marketing plan gives your...
by Sean Durkin | Nov 6, 2023 | Marketing By Design
Affluent clients are not hiding. They are going to events, supporting causes, meeting friends for wine, playing golf, attending fundraisers, renovating homes, traveling well, serving on boards, and asking trusted people who they should hire. The real question is not,...
by Sean Durkin | Nov 6, 2023 | Marketing By Design
Interior designers do not usually have a lack of things to do. They have a lack of protected time to do the things that actually move the business forward. There is always another email to answer, another client question, another vendor follow-up, another install...
