by Sean Durkin | Nov 5, 2023 | Marketing By Design
Of course design professionals want affluent clients. They have the resources to invest in quality, customization, and a better experience. But let’s be honest. Wanting affluent clients and knowing how to attract, speak to, and serve them are two very different...
by Sean Durkin | Nov 3, 2023 | Marketing By Design
There is a difference between being visible and being memorable. A lot of designers are visible. They post. They email. They network. They update their websites. They try the same marketing ideas everyone else is trying and wonder why the results feel lukewarm. But...
by Sean Durkin | Nov 2, 2023 | Marketing By Design
Not every opportunity is your opportunity. That can be hard to admit, especially when someone is interested in hiring you, a referral partner has sent the lead, or your calendar has enough white space to make the project look tempting. But one of the marks of a mature...
by Sean Durkin | Nov 1, 2023 | Marketing By Design
Uncertain times have a way of revealing what is strong in your business and what has been held together with hope, hustle, and a very optimistic spreadsheet. Living on the West Coast of Florida has taught me this in a very real way. Hurricane season is not theoretical...
by Sean Durkin | Oct 31, 2023 | Marketing By Design
Curiosity is one of the most underrated business tools a designer has. We talk a lot about creativity, client experience, profitability, marketing, and project management. All of that matters. But underneath the best design work and the strongest business decisions is...
