Anatomy Of A Great Story

Anatomy Of A Great Story

There is a big difference between telling people what happened and telling a story they remember. Most business owners do plenty of reporting. They say the project went well. They say the client loved it. They say the room turned out beautifully. That may be true, but...
Your Road To Success

Your Road To Success

Success is not a straight road. Anyone who tells you otherwise is either not paying attention or not telling the truth. There are wins. There are setbacks. There are seasons when everything clicks and seasons when you wonder what in the world you are doing wrong. That...
The Power Of Storytelling

The Power Of Storytelling

In design, the finished room is only part of the reason people pay attention. The story behind the room is what makes people care. That is true for potential clients. It is true for referral partners. It is true for editors, podcast hosts, television producers, and...