by Sean Durkin | Nov 6, 2023 | Marketing By Design
Interior designers do not usually have a lack of things to do. They have a lack of protected time to do the things that actually move the business forward. There is always another email to answer, another client question, another vendor follow-up, another install...
by Sean Durkin | Nov 5, 2023 | Marketing By Design
Of course design professionals want affluent clients. They have the resources to invest in quality, customization, and a better experience. But let’s be honest. Wanting affluent clients and knowing how to attract, speak to, and serve them are two very different...
by Sean Durkin | Nov 3, 2023 | Marketing By Design
There is a difference between being visible and being memorable. A lot of designers are visible. They post. They email. They network. They update their websites. They try the same marketing ideas everyone else is trying and wonder why the results feel lukewarm. But...
by Sean Durkin | Nov 2, 2023 | Marketing By Design
Not every opportunity is your opportunity. That can be hard to admit, especially when someone is interested in hiring you, a referral partner has sent the lead, or your calendar has enough white space to make the project look tempting. But one of the marks of a mature...
by Sean Durkin | Nov 1, 2023 | Marketing By Design
Uncertain times have a way of revealing what is strong in your business and what has been held together with hope, hustle, and a very optimistic spreadsheet. Living on the West Coast of Florida has taught me this in a very real way. Hurricane season is not theoretical...
