by Sean Durkin | Jun 24, 2024 | Marketing By Design
If you want to close more of the right interior design projects, you need three things working together: better visibility, better qualification, and a better sales process. Most designers do not have a closing problem alone. They have a lead quality problem, a...
by Sean Durkin | Jun 17, 2024 | Marketing By Design
If you want to close more of the right projects, the 1-2-2 method is simple: respond to a new inquiry within 1 hour, send a pre-meeting package before the consultation, and deliver your proposal within 2 days. For interior designers, this creates momentum, builds...
by Sean Durkin | Jun 11, 2024 | Marketing By Design
The short answer: if you are sending a welcome packet after a client has already signed, you are probably sharing your most important expectations too late. A better approach is to educate, pre-qualify, and set boundaries before the client hires you. That means using...
by Sean Durkin | Jun 3, 2024 | Marketing By Design
If you are a creative professional who feels strong in your craft but shaky when it is time to talk about money, explain your value, or ask for the next step, you are not alone. Sales confidence is not about becoming pushy. It is about becoming clear, prepared, and...
by Sean Durkin | May 29, 2024 | Marketing By Design
If creating content feels harder than it should, here is the truth. You probably do not need more ideas. You need better prompts. For interior designers, some of the best content is already sitting inside your experience, your process, your opinions, and the way you...
by Sean Durkin | May 28, 2024 | Marketing By Design
If you want to understand what it really looks like to grow a design business with more confidence, stronger pricing, and better client conversations, Lauren Cabral’s story is worth your attention. Lauren Cabral, founder of Lauren Cabral Interiors in Walnut Creek,...
