by Sean Durkin | Oct 30, 2023 | Marketing By Design
Big yearly goals sound impressive. They also have a sneaky little habit of becoming vague, delayed, and disconnected from what is actually happening in your business this week. That is why 90-day goals are so powerful, especially for interior designers and creative...
by Sean Durkin | Oct 29, 2023 | Marketing By Design
Entrepreneurship can be exciting, but let’s not pretend it is always glamorous. There are days when you are making every decision yourself. Pricing, hiring, marketing, clients, cash flow, boundaries, operations, growth, all of it lands on your desk. And if you are an...
by Sean Durkin | Oct 28, 2023 | Marketing By Design
There is a reason you keep hearing, “You need to grow your email list.” It is not because email is trendy. It is not because everyone needs one more marketing task. It is because newsletters work when they are done with consistency, value, and a real point of view....
by Sean Durkin | Oct 27, 2023 | Marketing By Design
Experience is a wonderful teacher, but it can also be an expensive one. After decades in the interior design business, I can tell you there are lessons you absolutely can learn the hard way. You can lose time, waste money, second-guess yourself, undercharge,...
by Sean Durkin | Oct 26, 2023 | Marketing By Design
Let me be clear right from the start. I am not telling you to obsess over every tiny detail until you make yourself crazy. That is not strategy. That is spinning. But I am telling you that the small stuff in your business matters. The details you track, the clients...
by Sean Durkin | Oct 25, 2023 | Marketing By Design
Business gets easier when you stop assuming everyone hears information the same way you do. Whether you are talking with a client, vendor, contractor, employee, referral partner, or prospective client, the words you choose matter. But the way those words are received...
